Dynamic Emails using AMPscript
Wanderlust Travel Co.
Wanderlust Travel Co. is an online travel club. After every trip, they send members a ‘where to next?’ email – a personal nudge toward their next getaway, matched to the kind of traveller they are. It is one of their highest-converting sends of the year, because the best time to book a trip is right after the last one.
Brief objective was to build the ‘Where To Next?’ email. Recommend each member a destination that fits their travel style, remind them what they loved last time, and make them want to book their next trip.
Dynamic elements include:
– First name personalization with default fallback.
– Loyalty tier logic to show tier specific credit card image based on customer points and push to use points and earn points with loyalty credit card
– Travel image hero related to subscribers personal travel style
– Logic to output text specific to how long since subscribers last travel date
– Display a travel deal based on subscribers matching travel style
– 9 records for 9 unique emails
Bean There Coffee Co.
Bean There Coffee Co. is a specialty coffee brand. At the end of every year they send members a ‘Wrapped’ – a fun, personal recap of their year in coffee. It is their most-shared, most-loved email of the year, the one people screenshot and post to their stories.
Brief objective was to build the ‘Your Year, Wrapped’ email. Turn each member’s stats into a fun, personal recap – their headline number, their #1 drink, and a playful ‘type’ that says something about them.
Dynamic elements include:
– First name personalization with default fallback
– Subscribers total cups drank formatted
– Subscribers points with point based logic for a discount code that drives to the app for redemption
– Subscribers favourite drink
– Subscribers percentile placement and top spending month
– Member since year display
Momentum Fitness Co.
Momentum Fitness Co. is a boutique fitness studio. Life gets busy and members drift – they stop showing up, and a few weeks later they cancel. Momentum’s best-performing save is a reactivation email that lands differently depending on how long someone has been away. It is September, and you have been handed a list of members who have gone quiet.
Brief objective was to build the reactivation email for these members. Make it react to how long each person has been away, remind them what they love about the studio, and make them want to walk back through the door.
Dynamic elements include:
– First name personalization with default fallback
– Email address
– Membership tier
– Completed classes
– Favourite class, coach name and studio
– Last date visited logic to drive urgency to reactivate
– Personalized discount code
– Dynamic class schedule table that can populate open or full classes from Data extension that links to signup for class
